PRESS RELEASE 2002-01-21

Register Country Specific Generic Domains For Your Online Business

Country specific common word domains gains a lot of visitors - Swedish generic domains www.game.se and www.games.se gets 60.000 visitors a year without any marketing.

Besides www.games.com, many Swedish web surfers also tries www.games.se in their web browser when they are looking for games on the Net, before they do a search in a search engine. And the same behaviour can be found in every other country and for every top level domain. Non-English speaking web surfers usually try words both in English and in their own language, as domain names.

The domain name auction site 1-Domain.SE is selling 330 common English and Swedish word domains under the Swedish top level domain .SE. Without any marketing or search engine registering, the domains gather around 250.000 unique visitors every month (from an online population of 4.5 million this is about 6% of the Swedish web surfers).

The ten most popular English word domains are sport.se, city.se, auto.se, game.se, games.se, toys.se, women.se, casino.se, cars.se, and business.se. Sport.se alone gets 4.000 visitors a month. This is a proof that country specific generic English word domains also works well online, besides the international .com, .net, .biz and .info domains.

It is a good idea for online businesses to register as many generic word country specific domains as possible, in the markets that they are targeting. For example, a Swedish car seller can register car.se and cars.se, plus the corresponding Swedish words bil.se and bilar.se.

In the same way a worldwide distributor of computer games should register the words game and games in a lot of country specific top level domains. Need we say that all registered domains have to be redirected to the main website address to get hold of the traffic?

Dealing with strict domain name rules

All companies who are doing business with Sweden can also go to the new site SwedNIC.com, and register almost any domain name under the Swedish top level domain .SE. Normally, the strict Swedish domain name rules states that you must own a Swedish company to register a domain name with the same name as the company.

But SwedNIC.com is overriding this by a unique and strictly legal business model where a subsidiary company is registered, making it possible for a foreign company to protect both its business name and its brands in the important Scandinavian market.

Torbjorn Ahlberg
CEO 1-Domain.SE
E-mail: info@1-domain.se
Phone: +4631 263000

Kalle Blomqvist
Internet Marketing Consultant
E-mail: kalle@digimedia.se
Phone: +4670 7254901